Some non-profit
organizations (NPOs) can use various online resources to receive
donations. These services can be helpful
for organizations with websites, or those without a website. Some of these sites are:
Each of these websites provides a resource that can be very
helpful as NPOs develop their specific fundraising platform. The main thing that should be considered is
which service would provide the NPO with the best means to receive funds.
Donations and Fundraising
NPOs rely on the generosity of donors and
fundraising projects, therefore, it is necessary to reflect upon the
user-friendly nature of any particular service you plan to use to generate
funds. Is the service easy to use? Does it allow donors to receive an automatic
acknowledgement? Does it permit donors
to pay the fee associated with their online donation? Can the funds be easily transferred into the
organization’s bank account? Each of the
funding services can be helpful; however, NPOs should become familiar with each
site to comprehend their usefulness.
Firstgiving.com: Firstgiving.com is a useful resource for NPOs. Individuals or NPOs can create a fundraising
page for any registered non-profit. Registered
NPOs are recognized via Guidestar.org, and serves as a means in which
individuals can research the reliability of an organization. Once an organization has become a 501(c)3,
the designated individual within the organization should send the IRS information
to Guidestar.org, and within a few days, they will listed. This information is shared with
organizations, such as Firstgiving.com, which then proceeds to list the NPO in
its database of organizations. As
donations are made to the NPO via Firstgiving.com page, funds are collected
(minus their service fee), and monthly checks are mailed to the NPO.
Chipin.com: Chipin.com is similar to Firstgiving.com; however, it does not
have the in-depth donor management application as Firstgiving. In my opinion, Firstgiving.com allows
organizations to manage the fundraising process a lot better than Chipin.com;
however, Chipin.com is good for organizations who are starting and are not
quite ready to become a 501(c) 3. It has
many of the bells and whistles, such as a fundraising bar., which can be very
helpful to ascertain the percentage of donations collected.
Paypal.com:
Many people have heard
of Paypal.com. Paypal can be another
helpful option, and it is easy to start.
One of the benefits of Paypal.com is that donations can be received and
transferred into the NPO’s bank account; however, many of the fundraising tools
are not available on their platform.
Each of the above-mentioned resources can
help NPOs collect donations via credit cards, debit cards, or through their
bank accounts (Paypal.com). There is a small fee in some cases, yet it is
worth considering as a form of online fundraising tool.
More to come in the upcoming book this Spring!
More to come in the upcoming book this Spring!